With tens of thousands of dollars on the line with every prospective resident, reputation management is critical. How important?
• 83% of consumers looking for senior living communities believe reviews are important
• The average consumer reads 7-10 reviews before feeling able to trust a business, and listings with more reviews significantly outperformed those with little-to-no reviews.
• The recency of reviews can have a big impact, with 86% of customers stating they only look at reviews from the last 3 months
• 75% of people regularly read responses to reviews
We’ve helped brands such as Five Star Senior Living manage their online reputation: getting the voice of the customer into the right hands at the right time, turning review data into actionable insights, and most importantly taking care of all the tasks involved with monitoring, analyzing, and responding to reviews.