How does this apply to the Senior Living industry? Communities with high Google ratings see more organic lead conversions than those that don’t. Looking at data for over 10,000 move-ins across 200+ senior living communities we found a strong correlation between the Google rating for a community and the percentage of move-ins that came to the website via Google. These residents are important because they have lower costs than those coming through lead aggregators or generated via more traditional forms of marketing efforts. What does this mean for your senior community? It could be the difference between success and failure as you strive towards meeting goals!
Our research showed that website conversions increased by 10% when the ratings moved from under 4 to between 4 and 4.5, with an even more drastic 20% improvement in communities rated at least 4.5 stars!.
If you’re looking to increase your conversion rates, it’s important to focus on getting good ratings from your residents, families and partners. To help understand how the reputation of each community in your network is doing, we audit all of your locations to deliver a detailed report of where you stand with your current ratings and what you can do to improve them. Contact us today to get your free audit.